• "Variety-Seeking Varies by Time-of-Day" with Jordan Ekin, Jonah Berger, and Kelley Gullo (conditionally accepted at Journal of Consumer Research)
  

• "Risk Transfer versus Cost Reduction on Two-Sided Microfinance Platforms" with Song Yao (forthcoming at Quantitative Marketing and Economics)
  

• "Shoppers Response to an On-shelf Nutrition Labelling System in Supermarkets: Evidence to Inform Policy and Practice" with Erin Hobin, Eli Liebman, Jocelyn Sacco, Lana Vanderlee, Fei Zuo, Laura Rosella, Heather Manson, and Dave Hammond (2017, Milbank Quarterly 95(3): 494-534)
  With support from the Canadian Institutes of Health
  

• "BYOB: How Bringing your Own Shopping Bags Leads to Treating Yourself and the Environment" with Uma Karmarkar (2015, Journal of Marketing, 79(4): 1-15)
  

• "Green Technology Adoption: An Empirical Study of the Southern California Garment Cleaning Industry" (2015, Quantitative Marketing and Economics, 13(4): 319-358)
  With support from the Environmental Protection Agency
  

• "Predicting Advertising Success Beyond Traditional Measures: New Insights from Neurophysiological Methods and Market Response Modeling" with Vinod Venkatraman, Angelika Dimoka, Paul A. Pavlou, Khoi Vo, William Hampton, Hal Hershfield, Masakazu Ishihara, and Russ Winer (2015, Journal of Marketing Research, 52(4): 436-452)

• "Peer Effects in the Diffusion of Solar Photovoltaic Panels" with Kenneth Gillingham (2012, Marketing Science, 31(6): 900-912) online appendix
  

• "Calorie Posting in Chain Restaurants" with Phillip Leslie and Alan Sorensen (2011, American Economic Journal: Economic Policy, 3(1): 91-128)
  

• "How Context Affects Choice" with Raphael Thomadsen, Robert P. Rooderkerk, On Amir, Neeraj Arora, Karsten Hansen, Leslie John, Wendy Liu, Aner Sela, Vishal Singh, K. Sudhir, Wendy Wood (2017, Customer Needs and Solutions, 5(1-2): 3-14)
  

• "Information versus Automation and Implications for Dynamic Pricing" with Wesley Hartmann
  

• "Does Informative Marketing for Nutritional Labeling Work?" with David Hammond, Erin Hobin, Eli Liebman, and Jocelyn Sacco
  

• "Making Pro-Social Social: The Effectiveness of Online and Ofline Social Communication" with Ken Gilligham
  

• "Social Learning and Solar Photovoltaic Adoption: Evidence From a Field Experiment" with Kenneth Gillingham
  With support from the Department of Energy
  

• "Equilibrium Effects of Competition on Solar Photovoltaic Demand and Pricing" with Kenneth Gillingham and Stefan Lamp
  With support from the Department of Energy
  

• "Learning by Doing Spillovers in the Solar Photovoltaic Panel Industry" with Kenneth Gillingham
  

• "Structural Analysis of Multi-Channel Demand" with Scott Shriver

• "Peer Effects in Water Conservation: Evidence from Consumer Migration with Kenneth Gillingham and Jesse Burkhardt

• "Local Excise Taxes, Sticky Prices, and Spillovers: Evidence from Berkeleys Soda Tax with Steven Sexton

• "Credibility-Enhancing Displays Promote the Provision of a Non-Normative Public Good" with Gordon Craft-Todd, Stefan Lamp, David Rand, and Ken Gillingham
  

• "Word-of-Mouth and Installed Base Effects in Durable Good Adoption" with Ken Gillingham and Stefan Lamp

Work In Progress

• "Estimating Heterogeneous Treatment Effects with Pre-Treatment Panel Data" with Wes Hartmann
  

• "Household Discount Rates and Net Energy Metering Incentives for Rooftop Solar Adoption" with Kenneth Gillingham, Justin Kirpatrick, and Steve Sexton
  

• "Visibility and Peer Effects in Solar Adoption" with Ken Gillingham, Steve Sexton, and Justin Kirpatrick

• "Spatial Competition in Growing Markets: A Dynamic Model of Entry" with Ulrich Doraszelski and Ryan McDevitt

• "Seasonal Latent Segments in the US Video Game Market" with Minjung Kwon and Masakazu Ishihara