Duke Fuqua School of Business Bryan Bollinger
Assistant Professor of Marketing

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  • "How Context Affects Choice" with Raphael Thomadsen, Robert P. Rooderkerk, On Amir, Neeraj Arora, Karsten Hansen, Leslie John, Wendy Liu, Aner Sela, Vishal Singh, K. Sudhir, Wendy Wood (2017, Customer Needs and Solutions, 1-12)
      Working Papers
  • "Does Informative Marketing for Nutritional Labeling Work?" with David Hammond, Erin Hobin, Eli Liebman, and Jocelyn Sacco
  • "Social Learning and Solar Photovoltaic Adoption: Evidence From a Field Experiment" with Kenneth Gillingham
    With support from the Department of Energy

  • "Equilibrium Effects of Competition on Solar Photovoltaic Demand and Pricing" with Kenneth Gillingham and Stefan Lamp
    With support from the Department of Energy

  • "Learning by Doing Spillovers in the Solar Photovoltaic Panel Industry" with Kenneth Gillingham

  • "Credibility-Enhancing Displays Promote the Provision of a Non-Normative Public Good" with Gordon Craft-Todd, Stefan Lamp, David Rand, and Ken Gillingham

Work In Progress

  • "Estimating Heterogeneous Treatment Effects with Pre-Treatment Panel Data" with Wes Hartmann
  • "Household Discount Rates and Net Energy Metering Incentives for Rooftop Solar Adoption" with Kenneth Gillingham, Justin Kirpatrick, and Steve Sexton
  • "Green Technology Adoption and Advertising"
    With support from the Environmental Protection Agency
  • "Measuring Asymmetric Persistence and Interaction Effects of Media Exposures Across Platforms" with Michael Cohen and Lai Jiang
  • "Visibility and Peer Effects in Solar Adoption" with Ken Gillingham, Steve Sexton, and Justin Kirpatrick
  • "Spatial Competition in Growing Markets: A Dynamic Model of Entry" with Ulrich Doraszelski and Ryan McDevitt
  • "Seasonal Latent Segments in the US Video Game Market" with Minjung Kwon and Masakazu Ishihara


Last updated on March 25, 2016