Stern School of Business Bryan Bollinger
Assistant Professor of Marketing

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  • "The Timing and Location of Entry in Growing Markets: Subgame Perfection at Work" with Ulrich Doraszelski, Kenneth Judd, and Ryan McDevitt (The RAND Journal of Economics, accepted)

  • "How Context Affects Choice" with Raphael Thomadsen, Robert P. Rooderkerk, On Amir, Neeraj Arora, Karsten Hansen, Leslie John, Wendy Liu, Aner Sela, Vishal Singh, K. Sudhir, Wendy Wood (2017, Customer Needs and Solutions, 5(1-2): 3-14)
      Working Papers
  • "Equilibrium Effects of Competition on Solar Photovoltaic Demand and Pricing" with Kenneth Gillingham and Stefan Lamp
    With support from the Department of Energy

  • "Making Pro-Social Social: The Effectiveness of Social Norm Appeals using Social Media" with Ken Gilligham and Kelley Gullo
      Work in Progress
  • "Estimating Heterogeneous Treatment Effects with Pre-Treatment Panel Data" with Wesley Hartmann
  • "Household Discount Rates and Net Energy Metering Incentives for Rooftop Solar Adoption" with Kenneth Gillingham, Justin Kirpatrick, and Steve Sexton
  • "Strategic Avoidance and Welfare Impacts of U.S. Solar Panel Tariffs" with Todd Geraden, Ken Gillingham, Drew Vollmer, and Daniel Xu
  • "Sustainable Product Demand and Price Elasticity" with Randi Kronthal-Sacco and Levin Zhu
  • "The Influence of Product Location Changes on Consumer In-store Consideration and Choice" with Ella Xu and Raluca Ursu
  • "The Impact of Coronavirus Pandemic on Consumer Sustainable Consumption" with Levin Zhu, Randi Kronthal-Sacco, and Steve Zhang
      Solarize Guidebook


Last updated on July 1, 2019