Professor of Marketing
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Bryan Bollinger Professor of Marketing |
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Research Interests
Energy and the Environment Technology The Effect of Information Marketing Mix Effectiveness Peer/Network Effects and Spillovers Sustainability Marketing and Ethical Consumerism Health Industrial Organization Empirical Methods Courses Taught Sustainability and Marketing (Tuck MBA) Customer Analytics (Tuck MBA) Promotion of Prosocial Goods and Services (University of Canterbury MBA) Marketing and Strategic Intelligence (University of Canterbury MBA) Marketing and Sustainability (Stern MBA, Executive MBA) Marketing Management (Fuqua MBA, Executive MBA) Global Marketing: Strategy and Tactics (Fuqua Executive MBA) New Product Development (Stern Undergraduate, MBA) Advanced Empirical Methods (Stern PhD) Editorial Positions Journal of Marketing Research (incoming Coeditor) Current and Former Editorial Review Boards Journal of Marketing Research (AE) Journal of Marketing (AE) Quantitiative Marketing and Economics (AE) Marketing Science Journal of Consumer Research |
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Background I am a Professor of Marketing and Economic Policy at the Tuck School of Business at Dartmouth College. I previously held faculty positions at NYU Stern, where I was the Director of Doctoral Education and was on the school leadership team, and Duke Fuqua School of Business. I received my BA and BE in Engineering from Dartmouth College, my MA in Economics from Stanford University, and my PhD in Business from the Stanford University Graduate School of Business. I study consumer and firm behavior, focusing on the causal effects of marketing and policy decisions. More generally, I am interested in the fields of marketing, empirical industrial organization, and energy and environmental economics with an emphasis on policy-relevant questions that impact multiple sets of stakeholders. |
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PhD and Post-Doctoral Student Committees Current: Steve Zhang (Marketing PhD student at NYU) Past: Ella Xu (Emory University) Levin Zhu (University of Hawaii) Nah Lee (SKK GSB) Poppy Zhang (Facebook Research) Evgeniya Victorova (Charles River Associates) |
Drew Vollmer (U.S. Department of Justice) Yanyou Chen (University of Toronto, Economics) Rudolf-Harri Oberg (Deakin Business School, Marketing) Justin Kirpatrick (Michigan State University, Economics) Hana Choi (University of Rochester, Marketing) Minjung Kwon (Syracuse Universty, Marketing) Vivian Qin (University of Maryland (visiting), Marketing) Safek Yucel (Georgetown University, Operations) Stefan Lamp (Economics Post-doc at Toulouse) Tsvetan Tsvetanov (University of Kansas, Economics) Tingting Fan (The Chinese University of Hong Kong, Marketing) |
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Contact information:
Email: bryan.k.bollinger@tuck.dartmouth.edu
Mailing address: |