Stern School of Business Bryan Bollinger
Professor of Marketing

Home | Research | In the News | CV | Google Scholar

Bryan Research Interests
Energy and the Environment
The Effect of Information
Marketing Mix Effectiveness
Peer/Network Effects and Spillovers
Sustainability Marketing and Ethical Consumerism
Industrial Organization
Empirical Methods

Courses Taught
Marketing and Sustainability (MBA, Executive MBA)
Marketing Management (MBA, Executive MBA)
Global Marketing: Strategy and Tactics (Executive MBA)
New Product Development (Undergraduate, MBA)
Advanced Empirical Methods (PhD)

Editorial Review Boards
Journal of Marketing Reserach (AE)
Journal of Marketing (AE)
Quantitiative Marketing and Economics (AE)
Marketing Science
Journal of Consumer Research

I am a Professor in the Marketing Department at NYU Stern School of Business. I received my BA and BE in Engineering from Dartmouth College, an MA in Economics from Stanford University and my PhD in Marketing from the Stanford Graduate School of Business. I am broadly interested in the fields of marketing and empirical industrial organization, with an emphasis on policy-relevant questions.

PhD and Post-Doctoral Student Committees


Steve Zhang (Marketing PhD student at NYU)
Ella Xu (Marketing PhD student at NYU)
Levin Zhu (Marketing PhD student at Duke)


Nah Lee (SKK GSB)
Poppy Zhang (Facebook Research)
Evgeniya Victorova (Charles River Associates)
Drew Vollmer (U.S. Department of Justice)
Yanyou Chen (University of Toronto, Economics)
Rudolf-Harri Oberg (Deakin Business School, Marketing)
Hana Choi (University of Rochester, Marketing)
Justin Kirpatrick (Michigan State University, Economics)

Minjung Kwon (Syracuse Universty, Marketing)
Vivian Qin (University of Maryland (visiting), Marketing)
Safek Yucel (Georgetown University, Operations)
Stefan Lamp (Economics Post-doc at Toulouse)
Tsvetan Tsvetanov (University of Kansas, Economics)
Tingting Fan (The Chinese University of Hong Kong, Marketing)

          Contact information:


          Mailing address:

        New York University Stern School of Business
        804 Tisch Hall
        40 W 4th St
        New York, NY 10012


Last updated on July 1, 2019