Professor of Marketing
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Bryan Bollinger Professor of Marketing |
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Research Interests
Energy and the Environment Technology The Effect of Information Marketing Mix Effectiveness Peer/Network Effects and Spillovers Sustainability Marketing and Ethical Consumerism Industrial Organization Empirical Methods Courses Taught Marketing and Sustainability (MBA, Executive MBA) Marketing Management (MBA, Executive MBA) Global Marketing: Strategy and Tactics (Executive MBA) New Product Development (Undergraduate, MBA) Advanced Empirical Methods (PhD) Editorial Review Boards Journal of Marketing Reserach (AE) Journal of Marketing (AE) Quantitiative Marketing and Economics (AE) Marketing Science Journal of Consumer Research Background I am a Professor of Marketing moving from NYU Stern to Dartmouth College Tuck School of Business in July 2025. I received my BA and BE in Engineering from Dartmouth College, my MA in Economics from Stanford University, and my PhD in Business from the Stanford University Graduate School of Business. I study consumer behavior and the causal effects of marketing and policy decisions. More generally, I am interested in the fields of marketing, empirical industrial organization, and energy and environmental economics with an emphasis on policy-relevant questions that impact multiple sets of stakeholders. |
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PhD and Post-Doctoral Student Committees Current: Steve Zhang (Marketing PhD student at NYU) Past: Ella Xu (Emory University) Levin Zhu (University of Hawaii) Nah Lee (SKK GSB) Poppy Zhang (Facebook Research) Evgeniya Victorova (Charles River Associates) |
Drew Vollmer (U.S. Department of Justice) Yanyou Chen (University of Toronto, Economics) Rudolf-Harri Oberg (Deakin Business School, Marketing) Justin Kirpatrick (Michigan State University, Economics) Hana Choi (University of Rochester, Marketing) Minjung Kwon (Syracuse Universty, Marketing) Vivian Qin (University of Maryland (visiting), Marketing) Safek Yucel (Georgetown University, Operations) Stefan Lamp (Economics Post-doc at Toulouse) Tsvetan Tsvetanov (University of Kansas, Economics) Tingting Fan (The Chinese University of Hong Kong, Marketing) |
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Contact information:
Email: bryan.k.bollinger@tuck.dartmouth.edu
Mailing address: |